Industry News · Media and Broadcasting · September 23, 2026

Beasley Media Group deploys Futuri TopLine Enterprise AI agents for sellers in every market

Agent-led GTM industry news · Week of September 16 to 23, 2026

Beasley Media Group put every seller in every market on one AI agent system. The agents research, draft, plan and report. The seller approves every output before an advertiser sees it.

On September 14, 2026, Beasley Media Group announced a companywide deployment of Futuri’s TopLine Enterprise platform. Beasley operates radio stations and digital properties across its markets in the United States.

TopLine agents do the work around the sale. They prioritize prospects, research accounts and competitors, draft B2B outreach, prepare meetings and needs-analysis questions, and record and transcribe meetings with follow-up notes.

The agents also recommend marketing plans, identify co-op funding, create audio and video spec spots, and report campaign results with performance metrics and store visitation data.

Beasley sellers review and approve all AI-generated research, recommendations and communications before they share them with advertisers. Chief Business Officer Kevin LeGrett said every seller now walks into a meeting with real research on the client’s business and its competitors.

The takeaway

Local media advertising is a relationship business. It now runs one agent system from first prospect to proof of results, with the seller as the approver. Human review is the design, not the exception.

Why it matters for agent-led growth

One system across the full sales cycle. Beasley chose one platform from prospecting to reporting instead of a set of point tools. Fewer handoffs means fewer places where context gets lost.
Every output passes through a person. The approval gate keeps trust with advertisers. Use the same gate in any industry where the relationship is the asset.
Proof of results closes the loop. Campaign reports with store visitation data connect the creative to the outcome. An agent that reports results can also learn from them.
Agents make the spec spot. A seller can walk in with a finished audio or video sample instead of a slide. Creative production moves from the pitch to the demo.