Homeflow launches an AI live chat that captures leads for estate agents at any hour
Industry News · Real Estate · October 12, 2026
A website agent with one clear goal turns an anonymous visit into a valuation request
Property Industry Eye reported on October 7, 2026 that Homeflow launched an AI live chat for estate agents in the UK. The assistant answers website inquiries at any hour, also when agency offices are closed. It answers buyers, sellers, landlords and tenants with data about the agency branches, services and property listings.
The assistant reads the page that a visitor is on. On a property page, it can answer questions about that property. On a valuation page, it can respond to a seller. Agencies can add it to websites that other providers built.
The assistant collects contact details, viewing requests and valuation inquiries. The Homeflow Lead Manager records each one, so that agents can follow up.
Bradleys Estate Agents switched on its assistant, which it calls Brad, about a month before the report. Bradleys says that Brad handled several hundred conversations in that time. Kai Logan, a director at Bradleys, said that Brad “always steers the conversation towards a valuation.” He also called Brad “one of our best hires this year.”
Shawn Zvinis, head of product at Homeflow, said that the tool turns anonymous visitors into contacts that agents can follow up.
The takeaway
Give a website agent one goal. Brad moves each conversation toward a valuation, the step that wins new listings for an estate agency. Choose the one conversion that matters most, and point every chat toward it.
Why it matters for agent-led growth
- Choose one conversion goal. For an estate agency, a valuation leads to a new listing. Name the single action that your agent must ask for.
- Use the page context. A visitor on a pricing page has a different question from a visitor on a blog post. Let the agent read the page and change its first question.
- Cover the hours when the office is closed. The Homeflow assistant answers when agency offices are closed. Count the inquiries that come to your site after hours.
- Send each lead to a person’s follow-up queue. Homeflow records each lead in its Lead Manager. A lead that does not reach a person’s queue is a lost lead.
